With 40 million people, or 15.6 percent of mobile subscribers, accessing the mobile Internet regularly and 26 percent of mobile Internet users viewing ads (Nielsen Mobile), mobile advertising is quickly becoming a critical part of the marketing mix. Crisp Wireless, a leading provider of publishing and advertising solutions, and Weather.com, one of the top mobile web destinations; have partnered to reveal the successes, challenges, and misconceptions of mobile advertising.

Crisp Wireless, which powers the largest premier Mobile Publisher Network of over 200 mobile websites that attract one-third of all mobile web users, will present findings from its newly released Crisp Wireless Index™. The Crisp Wireless Index (CWI) is a quarterly report that provides behavioral insights into mobile web traffic by category including women’s lifestyle, national and local news, TV & entertainment, youth, and more. The CWI also looks at top search terms, traffic by source, popular days/times for browsing, and much more. The information included in the CWI assists advertisers and publishers better understand the mobile web audience. Crisp Wireless will also outline the mobile advertising ecosystem and mobile advertising tips and tricks.

The Weather Channel Mobile is recognized as a leading mobile web destination and sought-after property for mobile advertising. After working with top brands such as The Home Depot, BP, Westin, Ford, and Toyota establish themselves on the mobile web, The Weather Channel Mobile has gained great insight into what works and what doesn’t in mobile. The Weather Channel Mobile will present customer case studies and best practices for mobile advertisers.

Time will be available for Q&A and networking.